who we are
Your packaging is the first and last line of defense in a retail environment, and must be refreshed regularly so it may remain appealing, competitive, and relevant. It grabs attention, establishes positive associations, communicates key benefits and proprietary advantages, generates recognition, expresses its relevance, and exhibits its varieties.
firm
Named after the historical goddesses of inspiration, Muse Advertising is a full service creative agency tailored for small business.
focus
We are devoted to improving your brand's image, communications energy, and advertising performance regardless of your budget.
brand
We created Muse Energy to showcase our ability to take an abstract idea like a moment of inspiration and turn it into a tangible product called Muse Energy, an energy drink by creatives for creatives.
philosophy
Building awareness, demand, and preference for your brand does not require a limitless budget, but it does require discipline, expertise, and a commitment to consistency.
value
It doesn't matter how much you spend on advertising if you are losing sales due to offensive, ineffective, or outdated creative. We help you dominate by merely out thinking your competition, not out spending them.
beliefs
We believe there is simply no better investment you can make than in the strategy that defines your brand and the creative that expresses its promise.
branding
The equity of your brand is intrinsically linked to its identity system – your name, logo, colors, and other visual and audio cues that identify your brand. We can help you craft and manage your brand so that it is relevant, associative, impactful, memorable, meaningful, and protectable.
marketing
Great advertising is the result of a carefully developed creative strategy, which grows from clearly defined marketing objectives. These objectives grow out of problems and opportunities, which are based on strategic facts. You need an understanding of your market based on facts, not hunches.
advertising
We understand human nature, compulsions, instincts, motivations, all elements that influence brand preference and loyalty. We deliver the awesome power of creative leverage to drive brand awareness, choice, and equity.
history
For 30 years you've seen our creative work for over 300 global brands like Adobe, Oracle, Remington, Stanley, Vicks, and Kodak. Now you can afford to put it to work for you.
results
We deliver all appropriate messaging, tactics, and venues to move your audiences from awareness to consideration to transaction to subsequent transactions - not only in visual design and voice, but in opportunistic use of budgets and media.
public relations
Public Relations is much more than just getting you mentioned in an article. We take a holistic approach to your relationship with the public. and work to promote unified, integrated messaging across all forms of communications. See examples here.