luscious "think pink"

Luscious is an example of how to use creative to gain market share in a niche market within the highly competitive beverage category. We gave the brand a trendy personality to compete against the old traditional imagery of other lemonade brands. There is no ingredient play, so the name, identity, and "think pink" campaign were designed to appeal to a new youth market.

++++ OTTO NEW SILVER + ALL 8 SHARPENED muse logos.png