5 Benefits of Working With Muse Advertising
For business owners who are considering hiring an agency, two common questions come to mind: How does it help my company grow? Can I afford it? Let’s start with the money. Muse Advertising was founded on the idea that all business owners deserve high-quality creative regardless of their budget restraints. With over 30 years of experience working on more than 300 global brands, we apply the same strategic and creative talents that global corporations have paid hundreds of millions of dollars for annually, while working within your budget. We believe in outsmarting your competition through innovative marketing and advertising strategies expressed with impactful creative based on a business strategy that will help you meet your brand imperatives.
To address the first question, we compiled a short list of how your company can benefit from working with Muse Advertising.
1. We Identify New Growth Opportunities
The first thing we do when we talk with a potential client is a needs analysis. This includes looking at the current business strategy, and a S.W.O.T analysis— which is an acronym for strengths, weaknesses, opportunities, and threats. This consists of looking at brand strategy, current market caps, the competitive landscape, new market caps to pursue, current communications strategies, and previous advertising efforts. This leads to strategy development where we work with the clients to make improvements to their current strategy which includes cost reduction and equity building strategies that will increase sales and establish long-term value in your brand. We can then design creative that is effective and impactful to help you meet your business goals.
2. We Ensure Consistency in Messaging
Many businesses try to keep costs down by hiring freelance graphic designers, website designers, or relying on free creative that comes with their media spot purchase. This often leads to further expenses of hiring independent digital marketing agencies or SEO specialists. When you hire multiple vendors that work independently of one another, you get inconsistent, confusing, or conflicting messaging that damages your brand’s integrity and costs you more money in sales than you saved on expenses. When you work with Muse Advertising, you get a consistent communication strategy across all brand touch points that are designed to build and reinforce brand equity. Advertising with creative that is consistent in messaging, applied persistently over time, is an effective means to increase ROI through acquiring new customers by generating awareness, prompting trial, and establishing brand loyalty which drives repeat purchases.
3. We Create Advertising With Purpose
Advertising is a science, not a guessing game. Muse Advertising develops campaigns that are intentionally crafted to reach specific target audiences in a manner that not only attracts their attention, but impacts them in a memorable way without alienating existing customers. Anyone can put a catchy slogan on a picture, but if it does not speak to your audience in a way that connects with them logically, emotionally, and frequently, it is not serving your business objective—in fact, it sabotages it. Every brand touchpoint, individually and collectively, makes you money or costs you money. One discordant element negates all the things you do right. If you are not absolutely certain that everything you’ve done accomplishes all these goals, you can be assured it is doing precisely the opposite.
4. We Prioritize Cost Reduction
We treat your budget as if it were our money being spent. When first presented with your annual budget, we act as if we are working within half of that number, immediately reducing your costs by 50 percent. This allows us to employ creative thinking on ways to utilize every penny for a maximum return. Our number one goal is to significantly reduce your expenses, increase your operating capital, and grow your profit margins. We consider all avenues to cut costs by considering ways to save on production expenses, media procurement, and more cost-effective ways to position your message.
5. Outsourcing is More Cost-Effective
There is a reason why all fortune 500 companies have agencies on record. The obvious reason is that you are an expert at your business, not ours. We are experts at our business who get results. Then there is the fact that talent acquisition costs are considerably reduced. We've already hired top talent so you don't have to incur the expense of searching for, hiring, training, supplying, managing, and insuring your own people. An Advertising Agency performs many services that are connected with numerous industries. One would have to hire several people, buy the necessary equipment for them to perform their job, pay them well, and the ones with the experience necessary already work for a big company. The amount of time and money it would take to develop your own team pales in comparison to the amount of time it would take us to get you actual results.
If this answers your questions, or provokes new ones, we welcome the opportunity to contribute to the success of your business.
Click here to contact Muse Advertising.