• Muse Creative Team

Muse Advertising Creates Lur to Show How to Win an Oversaturated Market

On the 3, June 2020 Muse Advertising Introduced Lur. To avoid getting stuck in a niche, Muse Advertising decided to expand its portfolio by creating another brand. Lur is designed as an example of how businesses that are crafting customized products can cut costs and increase profits by advertising to a specific audience as opposed to a mass marketing approach.


Muse Advertising created Lur to show how effectively we can help any small business compete in a highly congested market like the sporting goods industry. Identifying the core audience and developing a marketing communications strategy that reaches your customers in a way they are receptive to your message is just another way we help businesses outsmart the competition.


"Every business seeks to reduce customer acquisition and retention costs. Lur is a great example of how we can help business owners better understand their audience. The more you know, the less you guess." said D. Dennis Stratton, Chief Creative Officer of Muse Advertising.

If you are looking to better communicate effectively to your customers, on a limited budget, we welcome the opportunity to contribute to the success of your plans.


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About Muse Advertising

Muse Advertising is a full service creative agency that provides fully integrated branding, marketing, and advertising tailored to meet the demands of small businesses worldwide. Muse Advertising is devoted to building or revitalizing your brand's image, communications energy, and advertising performance through implementing strategic, effective, creative. For nearly 30 years, you've seen our creative work for over 300 global brands. Now you can afford to put it to work for you regardless of your budget restraints. Based in Houston, Texas, Muse Advertising is founded by D. Dennis Stratton, Jon Sullivan, Katherine Astor, and Edward Banks.