Muse Advertising Creates Naranga Orange Juice to Show How To Reduce Cost Through Strategy
On the 7, December 2020 Muse Advertising introduced Naranga. To show more diversity in artistic style, Muse Advertising decided to expand its portfolio by creating another brand. Naranga is designed as an example of how businesses that work with an agency on record can reduce costs by hiring them for all aspects of their brand.
Muse Advertising created Naranga to show how a business can compete within a relative category more effectively than a product specific category. Knowing all your competitors and choosing where to compete is an integral part to business strategy. We changed the nature of the campaign to generate an emotional value proposition as opposed to the more common ingredients value proposition. Muse Advertising, integrates all aspects of a brand so that the creative meets your business strategy consistently across all touchpoints.
"The exciting part about this project was learning that we could go after every beverage consumed in the morning, which is a much larger market cap than the orange juice market cap. It was a lot of fun to change the way people think about mornings." said D. Dennis Stratton, Chief Creative Officer of Muse Advertising.
If you are looking for refreshing ideas on how to capture new markets, on a limited budget, we welcome the opportunity to contribute to the success of your plans.
Click here to contact Muse Advertising.
About Muse Advertising
Muse Advertising is a full service creative agency that provides fully integrated branding, marketing, and advertising tailored to meet the demands of small businesses worldwide. Muse Advertising is devoted to building or revitalizing your brand's image, communications energy, and advertising performance through implementing strategic, effective, creative. For nearly 30 years, you've seen our creative work for over 300 global brands. Now you can afford to put it to work for you regardless of your budget restraints. Based in Houston, Texas, Muse Advertising is founded by D. Dennis Stratton, Jon Sullivan, Katherine Astor, and Edward Banks.