The equity of your brand is intrinsically linked to its identity system – your name, logo, colors, and other visual and audio cues that identify your brand. We help you craft and manage your brand so that it is relevant, associative, impactful, memorable, meaningful, and protectable.
Great advertising is the result of a carefully developed creative strategy, which grows from clearly defined marketing objectives. These objectives grow out of problems and opportunities, which are based on strategic facts. You need an understanding of your market based on facts, not hunches.
We understand human nature, compulsions, instincts, motivations, all elements that influence brand preference and loyalty. We deliver the awesome power of creative leverage to drive brand awareness, choice, and equity.
Your packaging is the first and last line of defense in a retail environment and must be refreshed regularly so it may remain appealing, competitive, and relevant.
It doesn't matter how much you spend on advertising if you're losing sales due to an offensive, ineffective, or outdated packaging design system. We help you dominate by merely out thinking your competition, instead of out spending them.
All brands must constantly adapt to keep up with changes and shifting preferences, and without a strong brand and packaging design system, yours may become regarded as a commodity and eventually ignored. We help you to remain relevant and competitive.
does it work?
Every single time. Especially if you are working with a limited marketing budget. An updated brand identity and new packaging system are the cheapest and best ways to make an immediate impact on your sales without increasing your expenses.
For 30 years you've seen our creative work for over 300 global brands like Adobe, Doritos, Oracle, Remington, Stanley, Vicks, and Kodak. Now you can afford to put it to work for you.
Your branding, marketing, packaging, and advertising creative must keep the customers you've earned and bring you new ones every day. That's its job. If it isn't, contact us. We will ensure it does. That's our job.
Public Relations is much more than just getting you mentioned in an article. We take a holistic approach to your relationship with the public. and work to promote unified, integrated messaging across all forms of communications. See examples here.