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turtle bay "slow down"

In a constantly moving world, it's nice to pace yourself.  The idea behind the "slow down" campaign for Turtle Bay Rum was to capture the essence of paradise.  We incorporated the natural environment and physical qualities of the sea turtle and combined them with a tropical paradise setting.  There is no better way to lose yourself than to sip on a rum championed by a symbol that exists in nature at its own pace.

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